The goal of New Orleans quality SEO services is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.
Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of aspects like:
- Quality backlink profiles.
- Positive user behavior.
- Machine-learning signals.
- Optimized on-page elements and content.
But establishing that authority will do more for a brand than most, if not all, other digital optimizations. The problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time. Establishing a brand as an authority takes patience, effort, and commitment and relies on offering a valuable, quality product or service that allows customers to trust a brand.
Organic search is a massive part of most businesses ’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.
That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader, and thus its guidelines are essential to follow. But the remaining 25 percent of the market owned by other engines is valuable to brands, too.
Being the most visited website in the world (as well as specifically in the United States), Google also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine. We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information.
Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favor. Quality SEO and a high-quality website take brands there.
Good SEO Also Means a Better User Experience
Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there. Google has learned how to interpret a favorable or unfavorable user experience, and positive user experience has become a pivotal element to a website’s success.
Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer. A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.
The intention is to offer users the information they are looking for in fewer clicks, quickly and easily. Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.
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