Media has evolved a lot. Modern media depends on Technology to send information or gather them at a faster speed. The following are the characteristics:
Speed: The information reaches at a faster speed.
Reach: The information must have mass reach.
Preventing Calamities: Modern media broadcasts 24 hours. So high technology is used to beat natural calamities.
Constant Transmission: Technology is used for constant transmission.
The following tools of technology is used to achieve the aforesaid targets:
Use of Satellites: Satellite Technology is used to ensure constant transmission. A satellite hardly gets affected by climatic conditions.
Use of Video Conferencing: It is used to get live and personalized feedback without physical presence.
Use of Television Conferencing: It is used to get audio inputs from far off places.
Use of Internet: Internet is being relied upon for information.
Use of high end Computer Technology: Computing and high speed processors are used for fast and able data processing.
Use of Mobile Satellite Vans for News Coverage: Satellite vans are used for high mobility and anytime coverage.
Use of high end Audio visual equipments: Use of high end audio visual equipments have emerged that leads to clear sound and picture. Tape recorders and high end video cameras are used by media persons to take interviews fast and transmit news ina proper and efficient manner.
Thus these are the characteristics of Modern Media Technology that has made media more fast, accurate and improved and has made it an indispensable tool for protecting the largest democracy of the world named India by making it more transparent and accountable to people. Hence these are the characteristics of modern media technology.
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